Call For Clarity

Enough is enough. In the past 20 years, the complexity in our daily lives has exploded. Our premise is simple, it’s time to take action and be heard.
It’s time to call for clarity.

Recent Publication: Simple

Simple

We know simplicity because we invented it over forty years ago. Our book, Simple: Conquering the Crisis of Complexity, is a thoughtful collection of stories about simple.

Get it on Amazon
Back to top

The Movement

42 Contributors

The simplicity movement won’t be led by those who fostered complexity in the first place. It’s up to the rest of us to demand clarity from companies and government. The resources, champions, books, blogs and examples in this website can help you become a “simplicity warrior.”

We’ve been invested in the mission of simplification for more than three decades. During that time, we’ve seen interest in this cause rise and subside. We’ve had many people tell us they think it’s worthwhile to fight for simplicity. But few had the gumption to join us in tackling complexity head-on.

Something has changed recently, however. People have begun to fight as never before for clarity, transparency and fairness. More and more are becoming simplicity warriors, armed only with social media and a healthy sense of outrage.

Post your encounters with simple and complex experiences to Twitter, and include the hashtag #callforclarity
Get involved
  • No Image

    RT @najmafinlay: Simple by @SiegelGale @AlanSiegel @Irene_Etzkorn Available at SmithsTravel #CallForClarity #Simplicity @RHBusinessBooks @WHSmithcouk...

  • No Image

    @divir Let us know what you think! #CallForClarity...

  • No Image

    RT @AlanSiegel: We're glad to have you on board @andreagoulet ! #CallForClarity...

  • No Image

    We're glad to have you on board @andreagoulet ! #CallForClarity...

  • No Image

    RT @najmafinlay: Simple by @SiegelGale @AlanSiegel @Irene_Etzkorn Available at SmithsTravel #CallForClarity #Simplicity @RHBusinessBooks @WHSmithcouk...

  • No Image

    RT @najmafinlay: Simple by @SiegelGale @AlanSiegel @Irene_Etzkorn Available at SmithsTravel #CallForClarity #Simplicity @RHBusinessBooks @WHSmithcouk...

  • No Image

    Simple by @SiegelGale @AlanSiegel @Irene_Etzkorn Available at SmithsTravel #CallForClarity #Simplicity @RHBusinessBooks @WHSmithcouk...

  • No Image

    Everyone check out @siegelvison - A new firm dedicated to solving the crisis of complexity through clarity #CallForClarity...

  • No Image

    Thank you! @sammaule #callforclarity...

  • No Image

    @gail_nelson we're glad you're with us! #callforclarity...

Back to top

The People

We wrote the book on clarity, and now we’re working to bring simple and clear experiences to the world.

Irene

Alan Siegel

Is the CEO of Siegelvision, a brand identity consultancy, and is the founder and Chairman Emeritus of global brand strategy firm Siegel+Gale. He is considered one of the country’s leading authorities on business communications.

Contact Us
Irene

Irene Etzkorn

Is a worldwide authority in simplification. She has built Siegel+Gale’s Simplification’s portfolio and her clients include the nation’s top banks, brokerage firms, insurance companies, utilities and health care providers.  

Contact Us

Champions of clarity

People to watch and learn from

Back to top

Get involved

Help us in our call for clarity by taking action

  1. Contact Regulators

    Select your state for a list of regulators you can contact about overly complicated experiences:

  2. Share your sightings

    Share examples of simplicity (or complexity) to Twitter, and be sure to include the hashtag

    Post a sighting on Twitter

    Contact Us

  3. Resources

    These sites provide excellent resources to get involved and speak up.

    Link to resources page

Back to top